What exactly is CRM Customer Relationship Management?

CRM, or Customer Relationship Management, is basically a smart way for businesses to manage all their interactions with customers and potential customers. Think of it as a central hub where every piece of information about your customers is stored. This includes their contact details, past purchases, conversations you've had with them (like phone calls, emails, or chat messages), and even what they've looked at on your website. The main goal of CRM Customer Relationship Management is simple: to build stronger, happier relationships with your customers. It helps your business understand its customers better, serve them more personally, so ultimately you can grow.

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